carrotmobcapetown 0

Carrotmob Time! 11/18/11

At a loss for what today this evening? Join Cape Town's first Carrotmob!


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When:                     Friday 18 November 2011
Time:                       17h00 – 22h30
Where:                   Maria’s Café, Dunkley Square, Gardens

Ok, so what on Earth is a Carrotmob? While the first thing that pops into my head is the below Gary Larson cartoon, that’s not really what it’s about.

A Carrotmob, as Climate Smart Cape Town so nicely puts it, is:

Carrotmob is a global movement aimed at creating social change. It builds upon the power of consumers to change the way in which businesses operate. A large group of customers are organised to “mob” a business on a certain day.

They purchase the same goods or services that they would normally buy, but this time they go to the Carrotmob host business. In return for the increase of revenue on that day, the business agrees to invest a certain percentage of the profits into improving its environmental or social impact. A Carrotmob uses a “carrot” instead of a “stick” to change business behaviour. It is a “buycott” instead of a “boycott”.

Maria’s, who are hosting today’s event, have gone one step further and are donating all their revenue from the night to:

  • A communal composting system for use by neighbouring restaurants and residents
  • An urban garden to grow herbs and fresh produce for the restaurant
  • A manual to guide the hospitality industry to operate more sustainably
  • Education and training of staff, suppliers and customers
  • Use of natural and/or organic products and services
  • Investment in solar panels
  • Purchase of green electricity certificates

Whoohoo! Join for a drink, something to eat and some great music

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Written by 

Laura Cooke is the editor and creator of the Veggie Bunch website and community.


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