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Taste the Change 11/14/11

Today marks the kick off of South Africa's very first Fairtrade week! Find out more about how Fair Trade can change lives and how you can get involved.

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So what’s the big deal about Fair trade?

The concept of Fair trade takes a big picture view of production and aims to ensure that the entire process benefits both people and environment. With the developing world in mind, Fairtrade certification aims to ensure just that: Fair trade.

Fairtrade certification aims to tackle poverty and empower farming communities by making sure working and living conditions are up to scratch. When you consider that many South African farms are “rooted in human misery”, this is not something to be ignored. They also aim to help workers generate additional income which is invested in education, training and improving local infrastructure.

On top of looking after people, Fairtrade also makes sure that certified farms have environmentally friendly practices in place to ensure sustainable production.

In addition, Fairtrade Label South Africa, the local marketing organisation for Fairtrade, aims to create market opportunities for and increasing sales of Fairtrade labelled products in South Africa

  • There are currently 230 Fairtrade certified producers; 60 in South Africa.
  • Fairtrade sales in South Africa reached a staggering R18,4 million in 2010, a three-fold increase from the R5,7 in 2009.

Fairtrade Week, which runs from 14th-18th November, aims to raise awareness about Fairtrade among the local public and encourages South Africans to learn about the incredible potential of fair trading, and the significance it plays in improving lives in farming communities and in offering consumers the possibility of an ethical choice.

Everyone can be involved in Fairtrade Week and help spread the word by simply liking the Fairtrade Facebook Page and following them on Twitter. By doing so you’ll also stand a chance to win a grand Fairtrade hamper: each containing lip-smacking Fairtrade wine, yummy Fairtrade chocolate and de-li-cious Fairtrade coffee.

> For 7 incredible stories on how Fairtrade has changed lives, take a look here.

> For more  on Fairtrade certification in South Africa, check out site: www.fairtradelabel.org.za
> For more on Fair trade in South Africa generally, check out: www.fairtrade.org.za

What’s the difference?

  • Fair trade (2 words) is a movement that looks at achieving a more equal and sustainable trade and therefore refers to all initiatives that work to achieve it.
  • Fairtrade (1 word) is the most internationally recognised Certification Mark for fair trade and is owned by the Fairtrade Labelling Organisations International (FLO e.V.). The Fairtrade Mark is applied on products that comply with the standards developed by FLO e.V.

The Fairtrade Week Diary – click here for the latest events as they change.

On Tuesday 15 November… 

15h00 – together with Kraft Foods South Africa we are officially launching the first all-African Fairtrade chocolate! The new Fairtrade certified Cadbury Dairy Milk (plain variant) will be launched at the Pick n Pay flagship store on William Nicol in Johannesburg.

On Wednesday 16 November…
11h00 – Listen to our interview on 2oceansvibe radio
12h00 – Our executive director and our producer representative will talk you through your lunch time on Clarence Ford’s show on Heart 104.9
13h30 – Nancy Richards will dedicate her Women Show on SAFM to two women whose life was changed by Fairtrade. Shineen October from Bosman Family Vineyards and Alvercia Juries from Nietbegin Farm will talk about their experience in growing up on a Fairtrade farm and how Fairtrade has contributed to give them a better future (Shineen and Alvercia are featured in our Taste the Change stories below). In the studio there will also be a representative from Fairtrade, who will explain Nancy and all listeners not only about Fairtrade Week but also about all the efforts we are making around Fairtrade & Climate Change in light of the UN Conference on Climate Change (COP17) in Durban (28 Nov – 9 Dec)

On Friday 18 November…
12h00 – Get down to Wellness Warehouse on Kloof Street (Cape Town) and get a taste of Palesa Fairtrade Wines!
14h00 – Fairtrade Wine tastings will continue in the Pick n Pays in Constantia, Claremont, Gardens, Long Beach and Sea Point (Cape Town). Here you can try the range of Six Hats Fairtrade Wines!
15h30 – Fairtrade Week Closure Cocktail – a whole lot of Fairtrade representatives, producers, retailers, stakeholders and media will get together at the newly opened Bean There Coffee Roastery on 58 Wale Street (Cape Town) to enjoy some Bosman Family Vineyards wine, as well as coffee and chocolate – all Fairtrade of course!

On Saturday 19 November…
11h00 – Tastings of Six Hats Fairtrade wines continue at Pick n Pays in Constantia, Claremont, Gardens, Long Beach and Sea Point (Cape Town)
12h00 – Tasting of Palesa Fairtrade wines continue at Wellness Warehouse on Kloof Street (Cape Town)

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Laura Cooke is the editor and creator of the Veggie Bunch website and community.

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